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3Novices:David Jones' new owner targets granny shoppers


Keeping grannies happy is a top priority for the man who last year led the $2.2 billion takeover of David Jones, known for its range of national and international designer brands. Senior citizens are “a big market and it’s profitable and nobody else seems to want to do it,” says Ian Moir, CEO of the department store's new owner, South-Africa's Woolworths.



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